In recent years, the consumption of medicinal plants has gained global attention due to growing concerns over the side effects of synthetic drugs, the rising cost of healthcare, and the increasing popularity of natural remedies. In developing countries such as Iraq, particularly in culturally rich cities like Basrah, medicinal plants continue to play a significant role in both traditional medicine and household livelihoods. This study investigates the factors influencing the consumption level of medicinal plants among residents of Basrah. Utilizing data collected from 150 individuals through structured questionnaires and analyzed using an Ordered Logit Model, the research evaluates the impact of demographic, socioeconomic, cultural, and informational variables. The findings reveal that education level, income, age, preference for herbal over chemical medicine, participation in traditional ceremonies, aesthetic and aromatic features of plants, sufficiency of information, and prior experience with herbal medicine significantly affect consumption levels. Based on the research findings, it is recommended to enhance public awareness regarding the proper use of medicinal plants and to integrate religious and cultural practices with public health education. Additionally, policymakers in Basra are advised to promote informed consumption of medicinal plants across different social groups by designing targeted educational programs, strengthening information infrastructure, supporting home-based cultivation, and establishing clear regulatory frameworks.