Environmental Management Accounting Practices and Poultry Industry: A Theory of the Planned Behavior

Document Type : Research Paper

Authors

1 Accounting Department- Faculty of Humanities and Social Sciences, University of Kurdistan – Sanandaj -Iran

2 Master's student, Department of Accounting, Faculty of Humanities and Social Sciences, University of Kurdistan, Sanandaj, Iran

Abstract

Environmental management accounting can help the agricultural sector, especially the poultry industry, to minimize environmental costs by providing physical and monetary information related to the environment-related costs. Therefore, the purpose of this study is to investigate the intention of poultry industry activists in adopting environmental management accounting practices. The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The required data were collected through questionnaire. The statistical population of the present study is poultry houses of Sanandaj. Structural equation modeling was used to test the hypotheses and analyze the data. According to the research findings, all three components of the theory of planned behavior (attitudes, subjective norms, and perceived behavioral control) influence the intention to adopt environmental management accounting practices in the poultry industry. The highest impact was related to the attitude and the lowest was related to the perceived behavioral control. Based on the results of multi-group analysis, there is a significant difference between environmentally friendly poultry houses and less environmentally friendly poultry houses in adopting environmental management accounting practices. The results recommend that, if the environmental attitudes improve, it can be seen to improve the environmental performance of farmers and poulterers. This in turn can lead to environmental sustainability.

Keywords


Ajzen, I. (1985) From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Springer, Berlin, Heidelberg.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2002) Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
Ajzen, I. (2005) Attitudes, personality and behavior, McGraw-Hill Education, London.
Andon, P., Baxter, J., & Chua, W. F. (2015). Accounting for stakeholders and making accounting useful. Journal of Management Studies, 52(7), 986-1002.
Antille, D.L., Bennett, J.M. and Jensen, T.A. (2016) Soil compaction and controlled traffic considerations in Australian cotton-farming systems. Crop and Pasture Science, 67(1), 1-28.
Artikov, I., Hoffman, S.J., Lynne, G.D., Zillig, L.M.P., Hu, Q., Tomkins, A.J., Tomkins, A.J., Hubbard, K.G., Hayes, M.J. and Waltman, W. (2006) Understanding the influence of climate forecasts on farmer decisions as planned behavior. Journal of Applied Meteorology and Climatology, 45(9), 1202-1214.
Beedell, J.D.C. and Rehman, T. (2000) Using social-psychology models to understand farmers' conservation behavior. Journal of Rural Studies, 16(1), 117-127.
Borges, J.A.R., Lansink, A.G.O., Ribeiro, C.M. and Lutke, V. (2014) Understanding farmers’ intention to adopt improved natural grassland using the theory of planned behavior. Livestock Science, 169, 163-174.
Botetzagias, I., Dima, A.F. and Malesios, C. (2015) Extending the theory of planned behavior in the context of recycling: the role of moral norms and of demographic predictors. Resources, Conservation and Recycling, 95, 58-67.
Burritt, R.L., Hahn, T. and Schaltegger, S. (2002) Towards a comprehensive framework for environmental management accounting: links between business actors and environmental management accounting tools. Australian Accounting Review, 12(27), 39-50.
Chen, M.F. and Tung, P.J. (2014) Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230. 
Chin, W.W. (1998) The partial least squares approach for structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research, 295(2), 295-336.
Cohen, J. (1988) Statistical power analysis for the behavioral sciences (2nd Edition). Hillside, NJ: Lawrence Erlbaum Associates, New York.
Deng, J., Sun, P., Zhao, F., Han, X., Yang, G. and Feng, Y. (2016) Analysis of the ecological conservation behavior of farmers in payment for ecosystem service programs in eco-environmentally fragile areas using social psychology models. Science of the Total Environment, 550, 382-390.
Ferreira, A., Moulang, C. and Hendro, B. (2010) Environmental management accounting and innovation: an exploratory analysis. Accounting, Auditing and Accountability Journal, 23(7), 920-948.
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2).
Fornell, C., & Larcker, D.F. (1981) Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Fornell, C. & Bookstein, F.L. (1982) Two structural equation models: LISREL and PLS applied to consumer exit-voice theory". Journal of Marketing Research. 19(4), 440-452.
Frost, G.R. and Wilmshurst, T.D. (2000) The adoption of environment-related management accounting: an analysis of corporate environmental sensitivity. Accounting Forum, 24(4), 344-365.
Goodhue, D., Lewis, W., & Thompson, R. (2006, January) PLS, small sample size, and statistical power in MIS research. In Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06) (Vol. 8, pp. 202b-202b). IEEE.
Graymore, M.L.M. and Wallis, A.M. (2010) Water savings or water efficiency? Water-use attitudes and behaviour in rural and regional areas. International Journal of Sustainable Development and World Ecology, 17(1), 84-93.
Han, H., Meng, B. and Kim, W. (2017) Emerging bicycle tourism and the theory of planned behavior. Journal of Sustainable Tourism, 25(2), 292-309.
Henseler, J., Hubona, G., and Ash Ray, P. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Henseler, J., Ringle, C.M., & Sarstedt, M. (2015) A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115–135.
Hulland, J. (1999) Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic Management Journal, 20(2): 195-204.
Hansson, H., Ferguson, R. and Olofsson, C. (2012) Psychological constructs underlying farmers’ decisions to diversify or specialise their businesses: an application of theory of planned behavior. Journal of Agricultural Economics, 63(2), 465-482.
Jasch, C. (2009). Environmental and material flow cost accounting: principles and procedures, Springer, Dordrecht.
Jing, Z., Kuang, H., Leite, W. L., Marcoulides, K. M., & Fisk, C. L. (2022). Model Specification Searches in Structural Equation Modeling with a Hybrid Ant Colony Optimization Algorithm. Structural Equation Modeling: A Multidisciplinary Journal, 1-12.
Klöckner, C. A. (2013). A comprehensive model of the psychology of environmental behaviour—A meta-analysis. Global environmental change, 23(5), 1028-1038.
Läpple, D. and Kelley, H. (2013) Understanding the uptake of organic farming: accounting for heterogeneities among Irish farmers. Ecological Economics, 88, 11-19.
Li, X., Li, H. and Wang, X. (2013) Farmers' willingness to convert traditional houses to solar houses in rural areas: a survey of 465 households in Chongqing, China. Energy Policy, 63, 882-886.
Li, D., Zhao, L., Ma, S., Shao, S., & Zhang, L. (2019). What influences an individual’s pro-environmental behavior? A literature review. Resources, Conservation and Recycling, 146, 28-34.
Maama, H., & Appiah, K. O. (2019). Green accounting practices: lesson from an emerging economy. Qualitative Research in Financial Markets, 11(4), 456-478.
MacFarlane, K. and Woolfson, L.M. (2013) Teacher attitudes and behavior toward the inclusion of children with social, emotional and behavioral difficulties in mainstream schools: an application of the theory of planned behavior. Teaching and Teacher Education, 29, 46-52.
Mi, Z., Zheng, J., Meng, J., Zheng, H., Li, X., Coffman, D. M., ... & Guan, D. (2019). Carbon emissions of cities from a consumption-based perspective. Applied Energy, 235, 509-518.
Mitroi, R., Stoian, O., Covaliu, C. I., & Manea, D. (2021). Pollutants resulting from intensive poultry farming activities and their impact on the environment. In E3S Web of Conferences, 286, 03018.
Mokhtar, N., Jusoh, R. and Zulkifli, N. (2016) Corporate characteristics and environmental management accounting (EMA) implementation: evidence from Malaysian public listed companies (PLCs). Journal of Cleaner Production, 136, 111-122.
Muhammad Jamil, C. Z., Mohamed, R., Muhammad, F., & Ali, A. (2015). Environmental management accounting practices in small medium manufacturing firms Procedia. Social and Behavioral Sciences, 172, 619–626.
Nzama, S., Olarewaju, O. M., Arise, O. A., & Ganiyu, I. (2022). Environmental Management Accounting (EMA) practices and plastic pollution control in selected food and beverage firms. Cogent Business & Management, 9(1), 2085368.
Oliver, M.A. and Gregory, P.J. (2015) Soil, food security and human health: a review. European Journal of Soil Science, 66(2), 257-276.
Parker, L.D. and Chung, L.H. (2018) Structuring social and environmental management control and accountability: behind the hotel doors. Accounting, Auditing and Accountability Journal, 31(3), 993-1023.
Poppenborg, P. and Koellner, T. (2013) Do attitudes toward ecosystem services determine agricultural land use practices? An analysis of farmers’ decision-making in a South Korean watershed. Land Use Policy, 31, 422-429.
Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair Jr, J. F. (2014) Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of family business strategy, 5(1), 105-115.
Seidavi, A. R., Zaker-Esteghamati, H., & Scanes, C. G. (2019). Present and potential impacts of waste from poultry production on the environment. World's Poultry Science Journal, 75(1), 29-42.
Si, H., Shi, J. G., Tang, D., Wen, S., Miao, W., & Duan, K. (2019). Application of the theory of planned behavior in environmental science: a comprehensive bibliometric analysis. International journal of environmental research and public health, 16(15), 2788.
Tran, N. H., Hoang, T. H., & Nguyen, T. T. H. (2020). Environmental management accounting perception and implementation in the automobile industry in Vietnam. The Journal of Asian Finance, Economics and Business, 7(12), 941-949.
Visser, F., Dargusch, P., Smith, C. and Grace, P.R. (2014) A comparative analysis of relevant crop carbon footprint calculators, with reference to cotton production in Australia. Agroecology and Sustainable Food Systems, 38(8), 962-992.
Yuzhanin, S., & Fisher, D. (2016). The efficacy of the theory of planned behavior for predicting intentions to choose a travel destination: A review. Tourism Review.
Zemore, S.E. and Ajzen, I. (2014) Predicting substance abuse treatment completion using a new scale based on the theory of planned behavior. Journal of Substance Abuse Treatment, 46(2), 174-182.