Analysis of the needs and expectations of the policyholders of the Agricultural Insurance Fund

Document Type : Research Paper

Authors

1 General Insurance Group/Insurance Research Center/Tehran/Iran

2 Associate Professor,Department of Management ,Alzahra UniversityTehran,Iran

Abstract

Considering the key role of the Agricultural Insurance Fund in the Iranian agricultural system by covering the risks and compensating the damages, in order to improve the performance and improve in providing services to the community of policyholders, strategic modernization of the Fund is necessary. The purpose of this study is to identify and analyze the needs and expectations of policyholders as the main beneficiary of the Fund.
Achieving this knowledge with a pathological approach has been done through a survey of insured farmers. The research method is descriptive in terms of data and applied in terms of purpose. The research tool was a questionnaire and statistical analysis methods were used to analyze the questionnaire data. In total, 134 valid questionnaires were received and analyzed. The results of the study indicate significant gaps in various fields between the needs and expectations of policyholders and the current state of the Fund. Also, satisfaction with the services provided by the Fund is moderate. Finally, solutions and suggestions are provided to eliminate the identified gaps and, as a result, increase the satisfaction of policyholders, which include various aspects such as product design, compensation, culture building, customer relationship management, enhancing brokers' marketing capabilities, and process digitization. The results of this research can be used in developing a Fund renewal program

Keywords

References

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Agricultural Economics
Volume 16, Issue 3 - Serial Number 3
November 2022
Pages 145-167

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