Agricultural Economics

Agricultural Economics

The Feasibility of agrotourism in paddy land and its effect on the village economy (A case study of floodplain areas of Gilan province)

Document Type : Research Paper

Author
PhD of Rural planning, Rice Research Institute of Iran, Agricultural Research Education & Extension Organization, Rasht, Iran
Abstract
Agrotourism is an economic opportunity that provides suitable conditions for agricultural tourism and other economic activities Rural areas by using the capacity of rice fields. The current research is of applied type, its method is descriptive-analytical and data collection is done from library and field methods.The statistical population of the research is 300 experts and planners of tourism, rural economy and agriculture of the province with an emphasis on rice, whose opinions have been evaluated and analysed in the form of internal and external SWOT matrices.The results of the research show that in the study of internal and external factors affecting agro-tourism; rice fields, natural characteristics and tourism of the village(strength) and infrastructure and service problems of the village(weakness)are among the most important internal factors, the possibility of improving the economic conditions of the village(opportunity)and social norms and the likelihood of changing indigenous cultural patterns (threat), which are the most important external factors in the form of strategies; Adaptive, aggressive, defensive and competitive, strategies for mitigating threats and strengthening strengths in taking advantage of available opportunities are stated. Dealing with the new phenomenon of agrotourism with the use of rice fields as a tourist destination, with the priority of preserving natural resources and the environment, is one of the innovative features of agrotourism in rural areas. This approach aims to promote the convergence of tourism and agriculture, leading to the development of rice production, improvement of economic conditions, and the development of rural areas in Guilan province
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