Agricultural Economics

Agricultural Economics

The model of export development of halal food to Russia

Document Type : Analytical article

Authors
1 Faculty of Agriculture, Azad University, Karaj branch
2 Assistant Professor, Department of Economics and Management, Faculty of Agriculture and Natural Resources, Karaj Branch, Islamic Azad University, Karaj, Iran.
10.22034/iaes.2024.2022255.2045
Abstract
The subject of Halal brand export development is one of the key strategies that is important in the country's economic plans and plays an important role in foreign exchange. Therefore, the present study was conducted with the aim of investigating the consumption of halal products: the consequences of halal export to Russia. This research is applied and of descriptive survey type. The tool of the present research is a researcher-made questionnaire. First, designing the questionnaire, its validity was confirmed by experts and its reliability was confirmed by Cronbach's alpha coefficient. The statistical population studied are Iranian exporters (N=500) of food products to Russia, of which 217 people were selected as a sample. By applying the structural equation method (SEM) and using Smart PLS3 software, the factors affecting exports were analyzed. The results show that all compliance with Sharia, health, marketing, behavioral and competitiveness factors have a significant effect on the export of halal brand to Russia, and among these factors, the most significant effect is related to compliance with Sharia factors. Therefore, promoting Halal certification is an important strategy to increase food exports.
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