Agricultural Economics

Agricultural Economics

Agritourism Development Strategy (Case Study: Grape Crop in Takestan County)

Document Type : Research Paper

Authors
1 Department of Agricultural Economics, Faculty of Agriculture, Tarbiat Modares University
2 Department of Tourism Research Institute of Cultural Heritage and Tourism (RICHT)
10.22034/iaes.2025.2052213.2109
Abstract
Agritourism can be considered as an additional income in addition to the conventional incomes of agricultural activities that lead to poverty reduction and creation of new job opportunities. The purpose of this study is to identify the development of agritourism capabilities in Takestan county, focused on grape production. Data collection has been done in the form of library studies and field surveys by filling out questionnaires from expert experts of Takestan Agricultural Department. The SWOT matrix, the AHP Technique and Expert Choice11 software were used to analyze the data. The results showed that the criteria of threat, opportunity, weakness and strength were assigned the first to fourth priorities respectively. Among the sub-criteria of strength and weakness, respectively, the existence of grape orchards with a variety of cultivars with a weighted score of 0.64, and the lack of necessary credits and support policies in holding the grape festival in the region with a weighted score of 0.22 were prioritized. Among the sub-criteria of opportunities and threats, there is an opportunity to create conditions to attract tourists with a weighted score of 0.30 and reduction of underground water resources in the region with a weighted score of 0.19 and then the drying of seasonal rivers due to the construction of dams in upstream area with a weighted score of 0.17 have the highest priority. Also, according to the obtained results from the evaluation of internal and external factors of the SWOT matrix, a defensive strategy is proposed in the development of Agritourism in Takestan county.
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